Think Next

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Marketing in 2015

In one of previous post ‘Brands as Publishers’, I left you with an image of how the media landscape is shifting and creating a new paradigm of Brand communication. With this in mind, we want...

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The Era of Brands as Publishers

There is a curious trend in the world of publishing today. Publishers are increasingly become brands, and brands are transforming themselves as publishers! Take Forbes for example. In the business of traditional publishing Forbes...

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Is Marketing now a Technology Function?

In april the Big Blue announced that it would be investing an additional $100 million into a recently formed marketing consulting division IBM Interactive Experiences. The division brings together IBM’s digital marketing and related...