Author: Tarun Mitra

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The Era of Brands as Publishers

There is a curious trend in the world of publishing today. Publishers are increasingly become brands, and brands are transforming themselves as publishers! Take Forbes for example. In the business of traditional publishing Forbes...

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Is Marketing now a Technology Function?

In april the Big Blue announced that it would be investing an additional $100 million into a recently formed marketing consulting division IBM Interactive Experiences. The division brings together IBM’s digital marketing and related...