Author: Tarun Mitra

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Hey Alexa, what does my brand sound like?

This year’s CES, the world’s largest consumer electronics show where next-generation innovations are presented, concluded last week. In case you’re wondering why a marketer like me is talking about a technology conference, there’s a huge tide...

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It might be time to snap at Snapchat

    Off late there has been an immense amount of speculation about the long-term viability of the company’s strategy. Two elements of it have caught my attention: Snap’s statement that it is a...

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What I learnt building PracticeNext

It feels like yesterday I was working from Aroma’s café in Hiranandani along with Gaby our Mexican designer and no one had ever heard about PracticeNext. Fast forward two years, and PracticeNext seems to...

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The Era of Brands as Publishers

There is a curious trend in the world of publishing today. Publishers are increasingly become brands, and brands are transforming themselves as publishers! Take Forbes for example. In the business of traditional publishing Forbes...

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Is Marketing now a Technology Function?

In april the Big Blue announced that it would be investing an additional $100 million into a recently formed marketing consulting division IBM Interactive Experiences. The division brings together IBM’s digital marketing and related...