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Posted inMarketing Strategy

Customer Experience is the New Battleground

'The All New ‘i’ experience on ‘e’ world' Throughout the year 2014, Nike+ recorded every mile that its users ran, every second they trained, and every fuel point they earned.…
Posted by Tarun Mitra June 29, 2015
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Posted inCase Studies Content Marketing Digital Asset

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In the year 2014, Red Bull sold more than 5.5 billion cans of a product that does not even have a mention on the home page of its website. If…
Posted by Tarun Mitra May 25, 2015
Taking The Starbucks Experience Digital
Posted inDigital Asset Digital Strategy Marketing Strategy

Taking The Starbucks Experience Digital

An interesting accident happened a few days ago that prompted me to write this article. As I picked up a to-go latte from a Starbucks and went about drinking and…
Posted by Tarun Mitra April 27, 2015

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