Category: Marketing Strategy

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Marketing in 2015

In one of previous post ‘Brands as Publishers’, I left you with an image of how the media landscape is shifting and creating a new paradigm of Brand communication. With this in mind, we want...

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Is Marketing now a Technology Function?

In april the Big Blue announced that it would be investing an additional $100 million into a recently formed marketing consulting division IBM Interactive Experiences. The division brings together IBM’s digital marketing and related...