Clients and marketers often find themselves confused about the kind of content they should be crafting for their brands. With videos stealing the views across the internet, everyone must have toyed with the “lets-go-viral”...
In the year 2014, Red Bull sold more than 5.5 billion cans of a product that does not even have a mention on the home page of its website. If you have never heard...
In one of previous post ‘Brands as Publishers’, I left you with an image of how the media landscape is shifting and creating a new paradigm of Brand communication. With this in mind, we want...
There is a curious trend in the world of publishing today. Publishers are increasingly become brands, and brands are transforming themselves as publishers! Take Forbes for example. In the business of traditional publishing Forbes...
Over the past few years there has been a dynamic landscape shift in the way media disseminates information, news in particular. Some popular formats have wrapped their production, newspapers have exhausted their inks, and...
