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Posts by Tarun Mitra

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About Tarun Mitra
An IIT Delhi alumnus with over 20+ years of experience, shaping digital strategy across technology ventures, Tarun bridges brand thinking, AI, and business strategy to create intelligent experiences that drive competitive advantage. Tarun is the strategic brain behind PracticeNext. He bridges the gap between business ambition and technical execution, helping brands navigate the shift from traditional digital marketing to AI-led commerce. Tarun co-founded Brand Fanatics, a creative first digital marketing agency, and Technium Labs, a venture-backed learning platform, and led global growth at Aptech Limited as Senior Vice President. At PracticeNext, he helps brands navigate complexity with clarity and deploy technology with purpose.
(TCO) for Composable Commerce vs. Shopify Plus
Posted inDigital Strategy

Why Your eCommerce Platform Choice is a Financial Decision in Disguise

The $150,000 Question Your eCommerce business just crossed $100M in annual revenue. Then your CFO drops a bombshell, you're paying an extra $150,000 per year in platform fees. Not for…
Posted by Tarun Mitra January 4, 2026Tags: eCommerce, Headless Commerce, Shopify Plus
Agentic Commerce
Posted inAgentic Commerce

Your Next Customer Won’t Be Human #AgenticCommerce

Picture this; You wake up tomorrow morning, and your business has a problem. Not the kind you're used to solving. Your website is beautiful. Your SEO is optimised. Your ads…
Posted by Tarun Mitra December 9, 2025Tags: Agentic Commerce, Artificial Intelligence
Beyond the Prompt; Finding Marketing’s Soul in an AI Era
Posted inDigital Branding

Beyond the Prompt; Finding Marketing’s Soul in an AI Era

In 2014, I wrote that technology was “subverting the marketing paradigm.” Back then, the disruptors were mobile apps, Big Data, and the rise of social media. The central thesis I…
Posted by Tarun Mitra November 17, 2025Tags: Artificial Intelligence, Brand Strategy

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