Category: Digital Strategy

Amazon Alexa 0

Hey Alexa, what does my brand sound like?

This year’s CES, the world’s largest consumer electronics show where next-generation innovations are presented, concluded last week. In case you’re wondering why a marketer like me is talking about a technology conference, there’s a huge tide...

digital 0

Future of Every Business is Digital

Taxi companies didn’t need to understand technology until Uber came along. Advertisers were safe until Google cropped up. Hotels slept soundly until Airbnb launched. The list goes on. In spite of the clear benefits...