Tarun Mitra, Author at ThinkNext

Artificial Intelligence (AI) Digital Commerce

The Intelligence Layer: Why Your Commerce Stack is Already Obsolete

A Strategic Brief for Commerce Leaders Navigating the AI Inflection Point While most retailers spent the last decade digitizing, moving catalogs online, implementing responsive design, launching mobile apps, a handful…

Tarun Mitra January 6, 2026Agentic eCommerce, eCommerce, Online Retail

Artificial Intelligence (AI) Digital Commerce

Role of Websites in the AI Era

"Your Website Is Losing the Battle for Attention—Here's How to Win" The AI revolution isn't coming. It's already reshaping your traffic, your conversions, and your bottom line. If you're a…

Tarun Mitra December 16, 2025Agentic AI, Web Development

Artificial Intelligence (AI) Digital Commerce

Your Next Customer Won’t Be Human #AgenticCommerce

Picture this; You wake up tomorrow morning, and your business has a problem. Not the kind you're used to solving. Your website is beautiful. Your SEO is optimised. Your ads…

Tarun Mitra December 9, 2025Agentic Commerce

Artificial Intelligence (AI) Case Studies

The AI World Cup (FIFA 2026), What It Means for Brand Marketers

Messi’s India tour just left us mesmerized, but the game itself is about to change forever. The ball doesn't just roll anymore; it thinks. The FIFA 2026 anthem dropped, and…

Tarun Mitra December 2, 2025AI World Cup, FIFA 2026, Real Time Contextual Brand Stories

Digital Commerce Shopify

Shopify Launches Agentic Storefronts: The Future of AI-Powered Commerce

Shopify has introduced Agentic Storefronts, a groundbreaking feature that enables brands, including luxury labels to sell directly within AI chat platforms like ChatGPT, Perplexity, and Microsoft Copilot. By transforming AI…

Tarun Mitra November 24, 2025Agentic Commerce, eCommerce, luxury, Shopify

Brand Marketing Digital Commerce

Beyond the Prompt; Finding Marketing’s Soul in an AI Era

In 2014, I wrote that technology was “subverting the marketing paradigm.” Back then, the disruptors were mobile apps, Big Data, and the rise of social media. The central thesis I…

Tarun Mitra November 17, 2025Impact of AI in Branding

Marketing Strategy

Customer Experience is the New Battleground

'The All New ‘i’ experience on ‘e’ world' Throughout the year 2014, Nike+ recorded every mile that its users ran, every second they trained, and every fuel point they earned.…

Tarun Mitra June 29, 2015Brands, experential marketing, experience, Experience Marketing, Mcbess, Nike

Case Studies Content Marketing

Big Brand Theory; RedBull

In the year 2014, Red Bull sold more than 5.5 billion cans of a product that does not even have a mention on the home page of its website. If…

Tarun Mitra May 25, 2015energy drink, experience, lifestyle, Mateschitz, meta story, Nate Warner, PracticeNext, Red bull, teamnext

Case Studies Marketing Strategy

Taking The Starbucks Experience Digital

An interesting accident happened a few days ago that prompted me to write this article. As I picked up a to-go latte from a Starbucks and went about drinking and…

Tarun Mitra April 27, 2015coffee, customer experience, digital, experience, Frappuccino.com, My Starbucks Ideas, myStarbucks app, PracticeNext, Starbucks, Starbucks Digital Ventures, Starbucks’ digital network, thinknext, Tweet a coffee

Content Marketing Marketing Strategy

Marketing in 2015

In one of previous post ‘Brands as Publishers’, I left you with an image of how the media landscape is shifting and creating a new paradigm of Brand communication. With this…

Tarun Mitra March 30, 2015brand communication, Brands, content, Marketing, PracticeNext, search, social, thinknext

The Intelligence Layer: Why Your Commerce Stack is Already Obsolete

Role of Websites in the AI Era

Your Next Customer Won’t Be Human #AgenticCommerce

The AI World Cup (FIFA 2026), What It Means for Brand Marketers

Shopify Launches Agentic Storefronts: The Future of AI-Powered Commerce

Beyond the Prompt; Finding Marketing’s Soul in an AI Era

Customer Experience is the New Battleground

Big Brand Theory; RedBull

Taking The Starbucks Experience Digital

Home

Work

Expertise

About

Contact Us

ThinkNext