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Posts by Tarun Mitra

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About Tarun Mitra
With two decades shaping digital strategy across technology ventures, Tarun bridges brand thinking, AI, and business strategy to create intelligent experiences that drive competitive advantage. An IIT Delhi postgraduate, Tarun co-founded Brand Fanatics, a creative first digital marketing agency, and Technium Labs, a venture-backed learning platform, and led global growth at Aptech Limited as Senior Vice President. At PracticeNext, he helps brands navigate complexity with clarity and deploy technology with purpose.
The Link Economy is Dead. Welcome to the Citation Age
Posted inDigital Branding SEO, AEO & GEO

The Link Economy is Dead. Welcome to the Citation Age

Google's origins trace back to Stanford University in 1995, when two students crossed paths under unlikely circumstances. Larry Page, who was exploring graduate programs, met Sergey Brin during a campus…
Posted by Tarun Mitra January 27, 2026Tags: Brand Strategy, SEO I AEO I GEO
Universal Commerce Protocol: The HTTP for AI Driven Shopping
Posted inDigital Commerce Technology

Universal Commerce Protocol: The HTTP for AI Driven Shopping

How UCP is standardizing commerce the way HTTP standardized the web, and why retailers can't afford to wait When HTTP emerged in the early 1990s, it solved a fundamental problem:…
Posted by Tarun Mitra January 21, 2026Tags: Agentic Commerce, Artificial Intelligence, Composable eCommerce, D2C, Headless Commerce, SEO I AEO I GEO, Shopify tech stack
The Operational OS for Digital Commerce: Why Your Org Chart is The Bottleneck
Posted inDigital Strategy

The Operational OS for Digital Commerce: Why Your Org Chart is The Bottleneck

Your tech stack is beautiful. Shopify Plus. Headless architecture. AI-powered search. The consultants left three months ago with congratulations all around. And it still takes three weeks to launch a…
Posted by Tarun Mitra January 16, 2026Tags: eCommerce, Retail
Vanity Metrics vs. Vital Signs: 5 KPIs That Matter for a Digital Commerce
Posted inDigital Strategy

Vanity Metrics vs. Vital Signs: 5 KPIs That Matter for a Digital Commerce

The Monday morning executive meeting starts the same way it always does. Marketing pulls up the dashboard. Traffic is up 47% month on month. Page views are soaring. Bounce rate…
Posted by Tarun Mitra January 11, 2026Tags: D2C, eCommerce
(TCO) for Composable Commerce vs. Shopify Plus
Posted inDigital Strategy Shopify

Why Your eCommerce Platform Choice is a Financial Decision in Disguise

The $150,000 Question Your eCommerce business just crossed $100M in annual revenue. Then your CFO drops a bombshell, you're paying an extra $150,000 per year in platform fees. Not for…
Posted by Tarun Mitra January 4, 2026Tags: eCommerce, Headless Commerce, Shopify Plus
Agentic Commerce
Posted inArtificial Intelligence (AI)

Your Next Customer Won’t Be Human #AgenticCommerce

Picture this; You wake up tomorrow morning, and your business has a problem. Not the kind you're used to solving. Your website is beautiful. Your SEO is optimised. Your ads…
Posted by Tarun Mitra December 9, 2025Tags: Agentic Commerce, Artificial Intelligence
Beyond the Prompt; Finding Marketing’s Soul in an AI Era
Posted inArtificial Intelligence (AI) Digital Branding

Beyond the Prompt; Finding Marketing’s Soul in an AI Era

In 2014, I wrote that technology was “subverting the marketing paradigm.” Back then, the disruptors were mobile apps, Big Data, and the rise of social media. The central thesis I…
Posted by Tarun Mitra November 17, 2025Tags: Artificial Intelligence, Brand Strategy
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