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Posts by Tarun Mitra

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About Tarun Mitra
An IIT Delhi alumnus with over 20+ years of experience, shaping digital strategy across technology ventures, Tarun bridges brand thinking, AI, and business strategy to create intelligent experiences that drive competitive advantage. Tarun is the strategic brain behind PracticeNext. He bridges the gap between business ambition and technical execution, helping brands navigate the shift from traditional digital marketing to AI-led commerce. Tarun co-founded Brand Fanatics, a creative first digital marketing agency, and Technium Labs, a venture-backed learning platform, and led global growth at Aptech Limited as Senior Vice President. At PracticeNext, he helps brands navigate complexity with clarity and deploy technology with purpose.
From “Let’s Google It” to “Let’s AI It”: The Semantic Revolution in Search
Posted inAgentic Commerce SEO, AEO & GEO

From “Let’s Google It” to “Let’s AI It”: The Semantic Revolution in Search

Executive Summary The digital discovery landscape is undergoing its most significant transformation since the birth of search engines. "Googling it" is rapidly giving way to "AI-ing it," a fundamental shift…
Posted by Tarun Mitra February 19, 2026Tags: Artificial Intelligence, eCommerce, SEO I AEO I GEO
The Modern Luxury Fashion Playbook: How AI and Composable Commerce Are Disrupting LVMH
Posted inAgentic Commerce Digital Commerce

The Modern Luxury Fashion Playbook: How AI and Composable Commerce Are Disrupting LVMH

Executive Summary The luxury eCommerce landscape has fundamentally shifted in the past 24 months. Legacy brands like Louis Vuitton and Gucci are hamstrung by monolithic platforms and expensive SaaS sprawl,…
Posted by Tarun Mitra February 13, 2026Tags: Artificial Intelligence, Composable eCommerce, eCommerce, Headless Commerce
From CTR to Citation Share: The New KPI of AI-Powered Search
Posted inDigital Commerce SEO, AEO & GEO

From CTR to Citation Share: The New KPI of AI-Powered Search

Executive Summary The digital marketing landscape has fundamentally shifted. Click-Through Rate (CTR), the dominant success metric for two decades, is being displaced by Citation Share, how frequently AI models reference…
Posted by Tarun Mitra February 7, 2026Tags: Artificial Intelligence, eCommerce, SEO I AEO I GEO
The Shift from Search to Synthesis: If AI is the New Front Door, Most Brands are Not Even on the Street
Posted inDigital Branding SEO, AEO & GEO

The Shift from Search to Synthesis: If AI is the New Front Door, Most Brands are Not Even on the Street

Executive Summary As we enter 2026, the digital gateway has moved. The traditional search engine results page (SERP) is being bypassed by Generative AI (GAI) and Answer Engines like Perplexity,…
Posted by Tarun Mitra February 2, 2026Tags: SEO I AEO I GEO
The Link Economy is Dead. Welcome to the Citation Age
Posted inDigital Branding SEO, AEO & GEO

The Link Economy is Dead. Welcome to the Citation Age

Google's origins trace back to Stanford University in 1995, when two students crossed paths under unlikely circumstances. Larry Page, who was exploring graduate programs, met Sergey Brin during a campus…
Posted by Tarun Mitra January 27, 2026Tags: Brand Strategy, SEO I AEO I GEO
Universal Commerce Protocol: The HTTP for AI Driven Shopping
Posted inDigital Commerce Technology

Universal Commerce Protocol: The HTTP for AI Driven Shopping

How UCP is standardizing commerce the way HTTP standardized the web, and why retailers can't afford to wait When HTTP emerged in the early 1990s, it solved a fundamental problem:…
Posted by Tarun Mitra January 21, 2026Tags: Agentic Commerce, Artificial Intelligence, Composable eCommerce, D2C, Headless Commerce, SEO I AEO I GEO, Shopify tech stack
The Operational OS for Digital Commerce: Why Your Org Chart is The Bottleneck
Posted inDigital Strategy

The Operational OS for Digital Commerce: Why Your Org Chart is The Bottleneck

Your tech stack is beautiful. Shopify Plus. Headless architecture. AI-powered search. The consultants left three months ago with congratulations all around. And it still takes three weeks to launch a…
Posted by Tarun Mitra January 16, 2026Tags: eCommerce, Retail
Vanity Metrics vs. Vital Signs: 5 KPIs That Matter for a Digital Commerce
Posted inDigital Strategy

Vanity Metrics vs. Vital Signs: 5 KPIs That Matter for a Digital Commerce

The Monday morning executive meeting starts the same way it always does. Marketing pulls up the dashboard. Traffic is up 47% month on month. Page views are soaring. Bounce rate…
Posted by Tarun Mitra January 11, 2026Tags: D2C, eCommerce
(TCO) for Composable Commerce vs. Shopify Plus
Posted inDigital Strategy Shopify

Why Your eCommerce Platform Choice is a Financial Decision in Disguise

The $150,000 Question Your eCommerce business just crossed $100M in annual revenue. Then your CFO drops a bombshell, you're paying an extra $150,000 per year in platform fees. Not for…
Posted by Tarun Mitra January 4, 2026Tags: eCommerce, Headless Commerce, Shopify Plus
Agentic Commerce
Posted inAgentic Commerce

Your Next Customer Won’t Be Human #AgenticCommerce

Picture this; You wake up tomorrow morning, and your business has a problem. Not the kind you're used to solving. Your website is beautiful. Your SEO is optimised. Your ads…
Posted by Tarun Mitra December 9, 2025Tags: Agentic Commerce, Artificial Intelligence

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