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Marketing in 2015

In one of previous post ‘Brands as Publishers’, I left you with an image of how the media landscape is shifting and creating a new paradigm of Brand communication. With this…

Tarun Mitra March 30, 2015brand communication, Brands, content, Marketing, PracticeNext, search, social, thinknext

Content Marketing Marketing Strategy

Digital and Social; The Changing Media Landscape

Over the past few years there has been a dynamic landscape shift in the way media disseminates information, news in particular. Some popular formats have wrapped their production, newspapers have exhausted their inks, and new formats crowd our newsfeed. And a catalyst for such a dynamic shift is the way people consume news and information today. As per Pew Research Center, 91% of adults in America use a device. The same researcher offers another statistic showing the rise in social networking usage amongst users from 2005 – 2012! And this isn’t a figure that has gone unnoticed by news producers!

Tarun Mitra January 26, 2015Al Jazeera, digital, Facebook, Gaza War, Linkedin, Media, Pew Research Center, social, Twitter

Marketing Strategy

Is Marketing now a Technology Function?

In april the Big Blue announced that it would be investing an additional $100 million into a recently formed marketing consulting division IBM Interactive Experiences. The division brings together IBM’s digital marketing and related businesses such as data analytics and design under one umbrella, all of which are aimed at helping companies target and market to customers more effectively.

Tarun Mitra November 24, 2014analytics, Apple, cisco, cloud, IBM, madman, Marketing, mathman, mobile marketing, social, Starbucks, Technology, Tweet a coffee, Twitter

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