Posted inContent Marketing Marketing Strategy

Digital and Social; The Changing Media Landscape

Over the past few years there has been a dynamic landscape shift in the way media disseminates information, news in particular. Some popular formats have wrapped their production, newspapers have exhausted their inks, and new formats crowd our newsfeed. And a catalyst for such a dynamic shift is the way people consume news and information today. As per Pew Research Center, 91% of adults in America use a device. The same researcher offers another statistic showing the rise in social networking usage amongst users from 2005 – 2012! And this isn’t a figure that has gone unnoticed by news producers!   

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Posted inMarketing Strategy

Story of Marketing; What changed and What’s Next?

Brands are not built by advertising alone. Neither are consumers only those who buy a product. Today, a consumer is anyone who is consuming your brand and its identity.

Marketing function, as we knew it has changed a lot since the time the first digital advert appeared almost two decade ago. In this connected society, the focus has radically shifted in favor of the consumer. This is driven by three key factors; A self educated consumer, powered by search; conversations driven by social media, and the perpetual connectivity powered by ever increasing penetration of the Internet. 

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