Marketing – ThinkNext

Marketing in 2015

In one of previous post ‘Brands as Publishers’, I left you with an image of how the media landscape is shifting and creating a new paradigm of Brand communication. With this…

Tarun Mitra March 30, 2015brand communication, Brands, content, Marketing, PracticeNext, search, social, thinknext

Marketing Strategy

Is Marketing now a Technology Function?

In april the Big Blue announced that it would be investing an additional $100 million into a recently formed marketing consulting division IBM Interactive Experiences. The division brings together IBM’s digital marketing and related businesses such as data analytics and design under one umbrella, all of which are aimed at helping companies target and market to customers more effectively.

Tarun Mitra November 24, 2014analytics, Apple, cisco, cloud, IBM, madman, Marketing, mathman, mobile marketing, social, Starbucks, Technology, Tweet a coffee, Twitter

Marketing Strategy

Story of Marketing; What changed and What’s Next?

Brands are not built by advertising alone. Neither are consumers only those who buy a product. Today, a consumer is anyone who is consuming your brand and its identity.

Marketing function, as we knew it has changed a lot since the time the first digital advert appeared almost two decade ago. In this connected society, the focus has radically shifted in favor of the consumer. This is driven by three key factors; A self educated consumer, powered by search; conversations driven by social media, and the perpetual connectivity powered by ever increasing penetration of the Internet.

Tarun Mitra September 29, 2014Brands, Cannes, consumers, Dove, Marketing, Media, perpetual connectivity, phygital, Real beauty, Red bull, Starbucks, technologically creative, Titanium Grand Prix, virgin

Story of Marketing; What changed and What’s Next?

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