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Artificial Intelligence

Artificial Intelligence is no longer a future-looking experiment; it is the operating system for the next generation of commerce. Moving beyond simple chatbots, AI is now the primary driver of how brands are discovered, how customers interact with products, and how businesses scale their operations.

This collection of insights dives deep into the practical application of AI in the retail ecosystem. We explore the intersection of machine learning and human-centric design—covering everything from Generative Engine Optimization (GEO) and AI-led search strategies to the deployment of autonomous agents. Discover the frameworks you need to transition from a traditional storefront to an intelligent, AI-first Digital Flagship.

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Agentic Commerce
Posted inAgentic Commerce

Your Next Customer Won’t Be Human #AgenticCommerce

Picture this; You wake up tomorrow morning, and your business has a problem. Not the kind you're used to solving. Your website is beautiful. Your SEO is optimised. Your ads…
Posted by Tarun Mitra December 9, 2025Tags: Agentic Commerce, Artificial Intelligence
The AI World Cup (FIFA 2026), What It Means for Brand Marketers
Posted inAgentic Commerce Case Studies Digital Branding

The AI World Cup (FIFA 2026), What It Means for Brand Marketers

Messi’s India tour just left us mesmerized, but the game itself is about to change forever. The ball doesn't just roll anymore; it thinks. The FIFA 2026 anthem dropped, and…
Posted by TeamNext December 2, 2025Tags: Artificial Intelligence, Brand Strategy
Beyond the Prompt; Finding Marketing’s Soul in an AI Era
Posted inAgentic Commerce Digital Branding

Beyond the Prompt; Finding Marketing’s Soul in an AI Era

In 2014, I wrote that technology was “subverting the marketing paradigm.” Back then, the disruptors were mobile apps, Big Data, and the rise of social media. The central thesis I…
Posted by Tarun Mitra November 17, 2025Tags: Artificial Intelligence, Brand Strategy

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