The Era of Brands as Publishers
Content Marketing

The Era of Brands as Publishers

There is a curious trend in the world of publishing today. Publishers are increasingly become brands, and brands are transforming

Tarun Mitra
February 23, 2015
Digital and Social; The Changing Media Landscape
Content Marketing Marketing Strategy

Digital and Social; The Changing Media Landscape

Over the past few years there has been a dynamic landscape shift in the way media disseminates information, news in

Tarun Mitra
January 26, 2015
Is Marketing now a Technology Function?
Marketing Strategy

Is Marketing now a Technology Function?

In april the Big Blue announced that it would be investing an additional $100 million into a recently formed marketing

Tarun Mitra
November 24, 2014
Story of Marketing; What changed and What’s Next?
Marketing Strategy

Story of Marketing; What changed and What’s Next?

Brands are not built by advertising alone. Neither are consumers only those who buy a product. Today, a consumer is

Tarun Mitra
September 29, 2014