Role of Websites in the AI Era
"Your Website Is Losing the Battle for Attention—Here's How to Win" The AI revolution isn't coming. It's already reshaping your traffic, your conversions, and your bottom line. If you're a…
Your Next Customer Won’t Be Human #AgenticCommerce
Picture this; You wake up tomorrow morning, and your business has a problem. Not the kind you're used to solving. Your website is beautiful. Your SEO is optimised. Your ads…
Posted inDigital Commerce Shopify
Shopify Launches Agentic Storefronts: The Future of AI-Powered Commerce
Shopify has introduced Agentic Storefronts, a groundbreaking feature that enables brands, including luxury labels to sell directly within AI chat platforms like ChatGPT, Perplexity, and Microsoft Copilot. By transforming AI…
Posted inBrand Marketing Digital Commerce
Beyond the Prompt; Finding Marketing’s Soul in an AI Era
In 2014, I wrote that technology was “subverting the marketing paradigm.” Back then, the disruptors were mobile apps, Big Data, and the rise of social media. The central thesis I…