Case Studies – ThinkNext

Artificial Intelligence (AI) Case Studies

The AI World Cup (FIFA 2026), What It Means for Brand Marketers

Messi’s India tour just left us mesmerized, but the game itself is about to change forever. The ball doesn't just roll anymore; it thinks. The FIFA 2026 anthem dropped, and…

Tarun Mitra December 2, 2025AI World Cup, FIFA 2026, Real Time Contextual Brand Stories

Case Studies Content Marketing

Big Brand Theory; RedBull

In the year 2014, Red Bull sold more than 5.5 billion cans of a product that does not even have a mention on the home page of its website. If…

Tarun Mitra May 25, 2015energy drink, experience, lifestyle, Mateschitz, meta story, Nate Warner, PracticeNext, Red bull, teamnext

Case Studies Marketing Strategy

Taking The Starbucks Experience Digital

An interesting accident happened a few days ago that prompted me to write this article. As I picked up a to-go latte from a Starbucks and went about drinking and…

Tarun Mitra April 27, 2015coffee, customer experience, digital, experience, Frappuccino.com, My Starbucks Ideas, myStarbucks app, PracticeNext, Starbucks, Starbucks Digital Ventures, Starbucks’ digital network, thinknext, Tweet a coffee

The AI World Cup (FIFA 2026), What It Means for Brand Marketers

Big Brand Theory; RedBull

Taking The Starbucks Experience Digital

Home

Work

Expertise

About

Contact Us

ThinkNext