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Posts by Dimple Damania

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About Dimple Damania
With 15+ years crafting brand identities and digital experiences, Dimple brings clarity to complexity and emotion to execution. Her work spans Saint-Gobain, Flipkart, The Hillcart Tales, Absorbia, and Hinduja Group where visual strategy translates directly to business impact. At PracticeNext, she leads brand and digital product design, balancing creative vision with commercial rigor. An Applied Art graduate from Mumbai University with a PG Diploma in Digital Design from C-DAC, Dimple combines technical precision with intuitive creativity. As an advanced yoga practitioner, she brings the same discipline to design: intentional, balanced, and purposeful.
atomic design blog
Posted inDigital Design User Experience (UX)

The Template Trap: Escaping the “Sea of Sameness” via Atomic Design

Open an incognito window. Type in three of your competitors' URLs. Notice anything? The hero banner that spans the full width. The three, column product grid. The "Sign up for…
Posted by Dimple Damania January 9, 2026Tags: atomic design, Design System., eCommerce, UI/UX
Shopify UX
Posted inShopify User Experience (UX)

Why Most Shopify Stores Don’t Convert; And How to Fix It

Picture this: You've spent hours perfecting your Shopify store, invested in ads bringing hundreds of daily visitors, and you refresh your analytics expecting orders. Instead, you see ghosts visitors who…
Posted by Dimple Damania December 23, 2025Tags: Shopify, UX
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