We Work, Chromium
JVLR, Andheri East
For over a century, The Hillcart Tales stands for fine blended rare teas, reminiscent of unique provenance. Their rich legacy and appreciation of tea perfected over 120 years reflects in every cup.
We partnered with them to create brand awareness campaigns and boost sales through digital marketing.
Leveraging targeted consumer insights and data points, we engaged consumers on multiple platforms and induced a new degree of experimentation and exploration for unique tea blends. The broad brand strategy is centered on creating brand affinity and becoming a connoisseur of fine tastes. Through social and digital innovation, we created innovative ideas that set a new benchmark in how people connect with tea and brew brands.
Solution Offered: Strategy, Website, Social Media, Influencers, eCommerce Content Production, SEO and Paid Media.
The new TheHillcartTales.com provides seamless and responsive e-commerce, showcasing the brand story & contextually promoting products... all with strong SEO.
Integrated media and brand marketing strategies, spanning video, digital and influencer partnerships, grew awareness and recall.