Legacy brand, repositioned for todays consumers

Started in 1947, Charagh Din is a clothing brand exclusive for Men. They design limited edition shirts - almost - for all occasions and trends.

As CD's market presence started to wane with the rising online-shopping culture, they approached us to create a strategy for the brand that can give them a competitive edge.

Before commencing the campaign, we went to the basics of the fashion industry and used Charagh Din's long-standing presence to devise the tagline “Substance of Style” This was an effort to establish Charagh Din as a true fashion destination for men. We ensured the campaigns were as vibrant as their collection, with specific content rolling out for every collection, from party wear to casuals and formals.

Solution Offered: Strategy, Social Media, and Paid Media.