December 2025 – Thinknext

Shopify Launches Agentic Storefronts: The Future of AI-Powered Luxury Commerce

Shopify has introduced Agentic Storefronts, a groundbreaking feature that enables brands, including luxury labels to sell directly within AI chat platforms like ChatGPT, Perplexity, and Microsoft Copilot. By transforming AI…

Tarun Mitra December 15, 2025

Digital Commerce Digital Strategy Marketing Strategy

Beyond the Prompt; Finding Marketing’s Soul in an AI Era

In 2014, I wrote that technology was “subverting the marketing paradigm.” Back then, the disruptors were mobile apps, Big Data, and the rise of social media. The central thesis I…

Tarun Mitra December 12, 2025