Posted inContent Marketing Marketing Strategy
Digital and Social; The Changing Media Landscape
Over the past few years there has been a dynamic landscape shift in the way media disseminates information, news in particular. Some popular formats have wrapped their production, newspapers have exhausted their inks, and new formats crowd our newsfeed. And a catalyst for such a dynamic shift is the way people consume news and information today. As per Pew Research Center, 91% of adults in America use a device. The same researcher offers another statistic showing the rise in social networking usage amongst users from 2005 – 2012! And this isn’t a figure that has gone unnoticed by news producers!
