There is a curious trend in the world of publishing today. Publishers are increasingly become brands, and brands are transforming themselves as publishers! Take Forbes for example. In the business of traditional publishing Forbes has diversified its product offering with the Forbes Wine Club and Forbes Elite Identity ProtectionServices. Simply as a means to use their brand credibility to sell products that are not related to the core business.
Over the past few years there has been a dynamic landscape shift in the way media disseminates information, news in particular. Some popular formats have wrapped their production, newspapers have exhausted their inks, and new formats crowd our newsfeed. And a catalyst for such a dynamic shift is the way people consume news and information today. As per Pew Research Center, 91% of adults in America use a device. The same researcher offers another statistic showing the rise in social networking usage amongst users from 2005 – 2012! And this isn’t a figure that has gone unnoticed by news producers!
