Category: Opinion

Amazon Alexa 0

Hey Alexa, what does my brand sound like?

This year’s CES, the world’s largest consumer electronics show where next-generation innovations are presented, concluded last week. In case you’re wondering why a marketer like me is talking about a technology conference, there’s a huge tide...

SNAPCHAT.-BLOG 0

It might be time to snap at Snapchat

    Off late there has been an immense amount of speculation about the long-term viability of the company’s strategy. Two elements of it have caught my attention: Snap’s statement that it is a...

2016 0

2016: The year in review

  If 2016 was a painting, it would be an eclectic mix of gradients splashed on top of each and then lit on fire. Yes, that’s how crazy this year actually was. With host...