Think Next

1 0

Marketing in 2015

In one of previous post ‘Brands as Publishers’, I left you with an image of how the media landscape is shifting and creating a new paradigm of Brand communication. With this in mind, we want...

publish 0

The Era of Brands as Publishers

There is a curious trend in the world of publishing today. Publishers are increasingly become brands, and brands are transforming themselves as publishers! Take Forbes for example. In the business of traditional publishing Forbes...

digital-marketing-technology-media-telecom1 0

Is Marketing now a Technology Function?

In april the Big Blue announced that it would be investing an additional $100 million into a recently formed marketing consulting division IBM Interactive Experiences. The division brings together IBM’s digital marketing and related...

#13a 0

The Consumer Decision Journey

Ever wondered why melodramatic television shows are called “soap operas”? The etymology of the term is quite interesting. When the first airing began, these shows were primarily sponsored by soap and detergent manufacturing companies like...

Social_Media 0

Future of Social is Functional

For office-goers, apart from going back home, lunch time is usually the most awaited time in the day. Everyone enjoys eating together, interacting, getting some time off. And what can be better than some...