Category: Case Studies

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What I learnt building PracticeNext

It feels like yesterday I was working from Aroma’s café in Hiranandani along with Gaby our Mexican designer and no one had ever heard about PracticeNext. Fast forward two years, and PracticeNext seems to...

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Evolution of Whisky by Design

Whisky is one among those few Historic products that have long since been a means of expression, of freedom, creativity, rebellion, class and social change. But how has whisky maintained its traditional roots and...

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The Spy who Loves Brands

How many handsome men do you know on this planet who wear bespoke tailored suits, walk with a confident swagger, flash expensive gadgets, liaise with dangerously attractive girls and sip Martinis with a nonchalant regard for...